Marketing

MARKETING

Once you have a completed game, it is important to focus some effort on marketing (in order to get it in front of players).

How to Promote Your Work by Clayton Notestine is a fantastic overview of how to “market” yourself as a small creator.
We Talk SELF-PROMO with Clayton Notestine by Clayton Notestine & The Weekly Scroll is a followup podcast/video that really digs deep into self-promo. “How to be a normal person in this industry/community”
Community by Matt Colville. The role of community as a maker/creator in the ttrpg space.
ZiMo 22 Workshop Series: How to Press Kit by Plus One Exp goes over how and why designers should create a press kit to help them with their marketing. Linked in the bio is a fantastic template that Tony uses in the workshop to support the creation of your very own press kit.
A Crash Course On Marketing Your Indie RPG by Sean McCoy (the cofoudner of Tuesday Knight Game and designer of the phenomenal Mothership RPG).
Marketing Yourself: Learn From Me As I Run Myself Like a Content Marketing Gigby Ash Kreider (designer and writer of The Watch).
Gem Room Games has provided the press kits they created for The Weaver’s Observatory & DUKK BORG.
Mockups-Design is a resource for creating free mockups.