MARKETING

Once you have a completed game, it is important to focus some effort on marketing (in order to get it in front of players).

• ZiMo 22 Workshop Series: How to Press Kit by Plus One Exp goes over how and why designers should create a press kit to help them with their marketing. Linked in the bio is a fantastic template that Tony uses in the workshop to support the creation of your very own press kit.
• A Crash Course On Marketing Your Indie RPG by Sean McCoy (the cofoudner of Tuesday Knight Game and designer of the phenomenal Mothership RPG).
• Marketing Yourself: Learn From Me As I Run Myself Like a Content Marketing Gigby Ash Kreider (designer and writer of The Watch).
• A TTRPG Creator’s Guide To Logo Design by Ghost Lore. An important part of marketing is creating a logo for your TTRPG brand, and Ghost Lore takes you through the process from start to finish.
• Gem Room Games has provided the press kits they created for The Weaver’s Observatory & DUKK BORG.
• Mockups-Design is a resource for creating free mockups.

---

Previous Section: Printing & Publishing
Next Section: Funding